By: Linda L. Goodman
Sen. Josh Hawley, R-Mo., Introduced a bill that would create a Do Not Track database that consumers can join to keep companies from accessing and sharing certain data. The bill would impose strict penalties for companies that violate the provisions, it would ban discrimination against people who sign up for the Do Not Track and it would also force internet companies to disclose the rights under this legislation to the consumers.
At the Senate Judiciary Committee hearing, Josh said, “It’s very simple. It just says that a consumer can make a one-time choice not to be tracked, not the have her data sent to these companies, and to stop them from then selling that data to other companies.”
The bill would allow a consumer to enroll in a national registry that would legally block online companies from collecting any data beyond what is necessary for the online services for that company.
Sen. Hawley pointed out that his bill is similar to the FTC’s endorsement of a voluntary program that the major companies, ended up not agreeing to comply with a decade ago. He went on to say that it should be mandatory so that consumers get a real choice.
The consumer privacy and consumer data are hot topics on Capitol Hill lately. This subject won’t be going away anytime soon.
For more information and to follow this bill, go to Sen. Josh Hawley’s website here: https://www.hawley.senate.gov/senator-hawley-introduce-legislation-give-american-people-do-not-track-option
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This article was originally posted on Cliclaw.com as part of my ongoing efforts to share valuable legal insights. I regularly contribute guest blogs to leading websites in the field of internet compliance. In these posts, I cover a range of topics to help businesses stay compliant in the ever-evolving digital world. You can read my latest guest contributions on Cliclaw.com.
This article is a publication of The Goodman Law Firm and is intended to provide information on recent legal developments. This article does not create an attorney-client relationship, nor should it be construed as legal advice or an opinion on specific situations. This may constitute “Attorney Advertising” under the Rules of Professional Conduct and under the law of other jurisdictions.
Linda L. Goodman is the founder of The Goodman Law Firm, concentrating its practice in internet business and law. Her firm’s clients include Advertisers, Affiliates, Affiliate Networks, and ISP’s.
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