By: Linda L. Goodman On September 17, 2014, the FTC unsealed a lawsuit filed against Tim Coppinger, Ted Rowland, and the dozens of shell companies they allegedly used to defraud online payday loan applicants out of millions of dollars. The […]
The Best Way to Avoid Head Lice is to Avoid Head to Head Contact…The Best Way to Avoid an FTC Fine is….Claim Substantiation…Claim Substantiation….
By: Linda L. Goodman On September 16th, the Federal Trade Commission (“FTC”) charged Lornamead, Inc. with deceiving consumers with exaggerated claims that its “Lice Shield” shampoo, stick, and spray products would prevent or reduce the risk of getting head lice. […]
TinyCo Pays Big FTC Fine – Warning FTC Enforcement of COPPA!
By: Linda L. Goodman TinyCo, the developer of child-directed apps including Tiny Pets, Tiny Zoo, Tiny Village, Tiny Monsters, and Mermaid Resort, will pay a civil penalty in the sum of $300,000 to the Federal Trade Commission (“FTC”) for failure […]
CFPB Warns Marketers of Credit Cards!
By: Linda L. Goodman The Consumer Financial Protection Bureau (“CFPB”) has sent out a warning to credit card companies that marketing false interest-rate promotions is now on their target list for enforcement actions. The CFPB issued a bulletin that some […]
Green Coffee Bean Manufacturer Fails the FTC Substantiation Test!
By: Linda L. Goodman Not all studies are created equal, and not all studies will provide sufficient substantiation for marketers in the weight loss vertical. Texas-based Applied Food Sciences, Inc. (“AFS”), learned this lesson the hard way and paid $3.4 […]