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The Goodman Law Firm is the premier internet marketing and regulatory compliance law firm in the country.  Their practice differs from other internet attorneys in that they emphasize practical and comprehensive solutions for Internet marketing partners including advertisers, publishers, affiliate networks, advertising networks, lead generators, lead buyers.  The Goodman Law Firm combines their extensive knowledge of internet marketing practices with the evolving legal regulatory requirements thus providing strategic guidance and creative solutions that allow clients to market effectively and safely.  With over fifteen years of legal experience in internet marketing, Linda Goodman and her team have the most comprehensive understanding of the unique risks and solutions for businesses marketing on the internet. They understand the unique business models and how each model works as a collective whole.

Linda L. Goodman, Esq., Founder

lindaAs the founder of The Goodman Law Firm, Linda Goodman is the most highly recognized and respected Internet Marketing Attorney in practice. Linda entered the Internet space in 2001 by successfully defending On-Line Marketing and E-Commerce businesses against claims brought by the Federal Trade Commission, New York, Florida and Texas State Attorney Generals, large ISP firms and private civil litigants throughout the United States. She has since combined her litigation experience with her extensive knowledge of the business operations of internet marketers into a series of comprehensive compliance programs. These programs are designed to minimize the risk of government investigation or enforcement and costly litigation. Uniquely designed, they set up an internal system for compliance auditing for Federal and consumer protections laws and regulations.  These business wise and legal ready compliance programs are the beginning steps for any Internet-Based business to develop a compliance culture within their individual organization. Linda’s compliance programs have been successfully implemented for a broad range of Internet and E-Commerce Companies, including Networks, Affiliates, List Managers, Advertisers and Lead Generators.

With over 28 years of solid legal practice behind her, Linda Goodman currently serves as outside general counsel to the Internet-Based Community in which she handles all legal matters from business formation, to compliance policies and practices, contractual issues as well as overseeing various attorneys needed in specialized fields of law. She is a frequent speaker on internet legal compliance and hosts a variety of specialized in-house compliance programs.

Linda graduated cum laude with a Bachelor of Science degree from Arizona State University in 1985 and received her Juris Doctorate from the University Of San Diego School Of Law in 1988. AV rated by Martindale-Hubble, Linda Goodman has represented internet clients before the California Superior and Appellate Courts, the Ninth Circuit Court of Appeals, the U.S. District, Bankruptcy and Tax Courts. She is admitted to the Ninth Circuit Court of Appeals, U.S. Tax Court, the U.S. District Courts of Colorado, the Eastern, Western, Northern and Southern Districts of California, U.S. District Court and all California State Courts. She is a member of the Business and Internet Sections of the State Bar of California. She is the author of various articles and presentations pertaining to Internet law, business law and litigation.



Traditional law and traditional lawyers are in a continuous struggle to stay current with the innovative and technological advances of Internet marketing. As an internet specialist, Linda Goodman remains on the cutting edge of both technical innovations and advancing legal issues to ensure her clients are compliant with all applicable laws. She has a unique ability to identify and adjust her clients’ policies, contracts and practices in advance of the onslaught of enforcement actions and litigation using the following methods:

Compliance Reviews

  • Business Model Review and Risk Analysis.
  • Contract development, review and negotiation.
  • Website Policies development and review tailored to your business model.
  • Website Terms of Use development and review to provide extensive protections for the online marketer.
  • Website Content and Creative Review for FTC regulations and State deceptive advertising standards.
  • and more…

Compliance Programs

  • Compliance Binder development, review and implementation.
  • Information Security and Data Breach Policy development, review and implementation.
  • Vetting Programs for your networks, publishers, advertisers and ad agencies.
  • Continuing compliance monitoring to be used as the first line of defense in an enforcement action.
  • Documented compliance programs, policies and monitoring to defend claims and enforcement actions.
  • Unique and customized employee training programs
  • and more…

Corporate Governance

  • Business Model Review and Risk Analysis.
  • Creating Corporate Structures which are both anonymous and transparent simultaneously.
  • Creating Business Structures which comply with third party compliance standards.
  • Dividing Businesses into subsections to promote diversity and legal compliance
  • and more…

Compliance Blog

“FTC enforcement isn’t a matter of ‘one and done.’”

I can’t recall the number of times I have heard from industry players that they had “issues” with the FTC but those are done now. The fact of the matter is that the “FTC will take the steps necessary to … Continued

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The Better Business Bureau And The Digital Advertising Alliance Begin Enforcement Procedures…Are You Ready?

Remember the Digital Advertising Alliance (“DAA”), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (“OBA”). I hope you looked at their site because they just announced the next phase in … Continued

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Federal Trade Commission Goes After “Risk Free” Negative Option Offers And Demands $450,000,000.00 From A Canada Based Advertiser And His Affiliates

The U.S. Federal Trade Commission is suing an internet entrepreneur from Canada over allegations he used deceptive business practices to take more than $450 million from customers since 2007. In a complaint filed in Seattle on May 16, the FTC … Continued

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Ever Heard Of The DAA? No – You Will Now

The DAA Self-Regulatory Program for Online Behavioral Advertising was launched in 2010 by the Digital Advertising Alliance (DAA), by a group of the largest media and marketing associations operating throughout the United States and include, among others, the Direct Marketing … Continued

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Alert – “Restore Online Shoppers Confidence Act” – New Bill Introduced Will Make Can Spam Act Seem Like A Minor Inconvenience

Senator Rockefeller has introduced a new bill entitled ‘‘Restore Online Shoppers’ Confidence Act’’. This bill follows a new Commerce Committee Staff Report, the second of two which claimed to demonstrate that some of the largest players – Affinion, Vertrue, and … Continued

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