Geolocation Data Collection and Use Must be Provided in Your Privacy Policy! -

By: Linda L. Goodman

On November 19, 2014, the Senate Committee sent a letter to Uber Chief Executive Officer following social network rumors (started by an Uber executive) that Uber was tracking journalists who opposed their services.

In an attempt to thwart the controversy, Uber posted a privacy policy on November 18, 2014. The problem is – the alleged conduct is not authorized by the privacy policy. The Committee has now sent Uber a long and detailed request for documentation.

The lesson for online marketers: geolocation is becoming a red flag for investigation. If you are geotargeting based on cookies or real-time data collection, make sure your privacy policy notifies the consumer that you are doing so. Secondly, make sure you use the data only as stated in the policy.

This article is a publication of The Goodman Law Firm and is intended to provide information on recent legal developments. It is not intended to be and should not be relied on as legal advice for any particular matter. This article does not create an attorney-client relationship, nor should it be construed as legal advice or an opinion on specific situations. This may constitute “Attorney Advertising” under the Rules of Professional Conduct and under the law of other jurisdictions.

Linda L. Goodman is an attorney specializing in internet compliance and privacy law. With years of experience helping businesses navigate complex legal landscapes, Linda contributes expert insights on compliance issues in the digital space. To learn more about her services and insights, visit her law firm website at The Goodman Law Firm.