By: Linda L. Goodman
Last week the Federal Trade Commission (“FTC”) announced that they have completed the review of the CAN-SPAM Rule and have voted to keep the rule with no changes.
Starting in June of 2017, the FTC began seeking public comment on the Rule. To determine if the rule is still needed, the costs, the benefits of the rule, and whether there need to be any changes to the rule due to technological and economic developments. The Commission also inquired if there should be changes to categories of messages treated as transactional or relationship messages, if the time period for processing opt-out requests should be shortened or adding additional activities or practices that might be considered as aggravated violations.
Only 92 comments were received and they overwhelmingly favored keeping the Rule. The Commission concluded that the rule does benefit consumers and that it does not impose substantial economic burden and that no changes to the rule were needed. The Commission voted 5-0 to approve and confirm the Rule and authorized publishing the Confirmation of the Rule in the Federal Register.
For more information and to view the full Confirmation of the Rule, go to the FTC’s website here: https://www.ftc.gov/policy/federal-register-notices/16-cfr-part-316-controlling-assault-non-solicited-pornography
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This article was originally posted on Cliclaw.com as part of my ongoing efforts to share valuable legal insights. I regularly contribute guest blogs to leading websites in the field of internet compliance. In these posts, I cover a range of topics to help businesses stay compliant in the ever-evolving digital world. You can read my latest guest contributions on Cliclaw.com.
This article is a publication of The Goodman Law Firm and is intended to provide information on recent legal developments. This article does not create an attorney-client relationship, nor should it be construed as legal advice or an opinion on specific situations. This may constitute “Attorney Advertising” under the Rules of Professional Conduct and under the law of other jurisdictions.
Linda L. Goodman is the founder of The Goodman Law Firm, concentrating its practice in internet business and law. Her firm’s clients include Advertisers, Affiliates, Affiliate Networks, and ISP’s.
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