By:  Linda L. Goodman For the past 10 years, I have been developing, writing, and speaking about creating a “culture of compliance” in online marketing companies. I have spoken, written, and developed policies and procedures for my own clients who […]

By:  Linda L. Goodman A security breach may be the result of a malicious hacker, disgruntled employee, or inadvertent loss of mobile equipment such as a tablet, laptop, or smart phone if it contains personal information. If such a breach […]

By:  Linda L. Goodman Barack Obama’s administration will push the U.S. Congress to enact legislation to give European Union citizens the right to bring private causes of action against American companies in the United States if they think their private […]

By:  Linda L. Goodman The Federal Trade Commission (“FTC”) testified before Congress on the Commission’s efforts to address the privacy concerns raised by the tracking of information about consumers’ location, as well as proposed legislation to protect consumer privacy involving […]

By:  Linda L. Goodman As I am sure many of you are aware, there exist many individuals known in the industry as “professional email litigators” whose businesses involve seeding datasets so that they (or their clients) will receive commercial email […]

By:  Linda L. Goodman In a case that has wide implications for how anti-spam laws are interpreted and used in court, e-mail marketers recently won a decisive victory when a judge ordered a trial on the issue of whether an […]

By: Linda L. Goodman With the new Biz Opp rule from the FTC, many Biz Opp marketers were advised to turn their Biz Opps into an educational product and coaching products. For those marketers, FTC v. IVY should be reviewed […]

By: Linda L. Goodman It is important to create an environment that is safe for advertisers and publishers to use the e-mail channel without fear of litigation. Ongoing Compliance is key to the success of the channel for all parties, […]

By: Linda L. Goodman The California Business and Professions Code Section 22575-22579 (“CalOPPA”) requires that “an operator of a commercial website or online service that collects personally identifiable information (“PII”) through the Internet about individual consumers residing in California who […]

By:  Linda L. Goodman I can’t recall the number of times I have heard from industry players that they had “issues” with the FTC but those are done now. The fact of the matter is that the “FTC will take […]