Deadline is Quickly Approaching

By: Linda Goodman Less than one month remains until the July 1 date when California’s attorney general may begin enforcing the California Consumer Privacy Act (“CCPA”) which went into effect at the beginning of this year.  Against this backdrop, California … Continued

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CCPA REGS COMPLETED…ON TO CCPA ON STEROIDS

By: Linda L. Goodman   As you may recall, the California Consumer Privacy Act (“CCPA”) requires the California Attorney General (“Attorney General”) to adopt initial regulations (which is the guide to interpreting the California Consumer Privacy Act (“CCPA”)) by July … Continued

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Negative Option Regs are Under Scrutiny!

By:  Linda L. Goodman The Federal Trade Commission (“FTC”) recently announced it is seeking public comment on ways to improve its existing regulations for negative option marketing.  Negative option marketing is a common form of marketing whereby the consumer accepts … Continued

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The Pivot to Privacy…Promotes Contextual Targeting

By:  Linda L. Goodman The numerous State initiatives and regulations pertaining to data protection and consumer privacy are pressuring and eliminating tech-based ad-targeting techniques.  The replacement is likely to be contextual targeting.  Both Google and Apple are implementing data privacy … Continued

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Governor of New York Signs New Data Security Law

By: Linda L. Goodman After a short review period after being passed by the legislature, the Governor of New York signed the Stop Hacks and Improve Electronic Data Security Act (“SHIELD Act”) into law yesterday.  The SHIELD Act broadens the … Continued

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