I can’t recall the number of times I have heard from industry players that they had “issues” with the FTC but those are done now. The fact of the matter is that the “FTC will take the steps necessary to … Continued
Remember the Digital Advertising Alliance (“DAA”), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (“OBA”). I hope you looked at their site because they just announced the next phase in … Continued
The U.S. Federal Trade Commission is suing an internet entrepreneur from Canada over allegations he used deceptive business practices to take more than $450 million from customers since 2007. In a complaint filed in Seattle on May 16, the FTC … Continued
The DAA Self-Regulatory Program for Online Behavioral Advertising was launched in 2010 by the Digital Advertising Alliance (DAA), by a group of the largest media and marketing associations operating throughout the United States and include, among others, the Direct Marketing … Continued
Senator Rockefeller has introduced a new bill entitled ‘‘Restore Online Shoppers’ Confidence Act’’. This bill follows a new Commerce Committee Staff Report, the second of two which claimed to demonstrate that some of the largest players – Affinion, Vertrue, and … Continued
Nearly every article I have read recently and every compliance memorandum you receive from an attorney states “this disclaimer must be clear and conspicuous”. So what does that mean? In the broadest sense it means whatever the agency investigating you … Continued
The Financial Regulatory Reform Bill currently slated to be voted on by the Senate shortly would so sweepingly expand the regulatory and enforcement powers of the Federal Trade Commission (FTC) over the entire business community that former FTC Chairman Jim … Continued
Federal Trade Commission chairman Jon Liebowitz told cable operators in L.A. last week that the commission is not interested in regulating behavioral advertising so long as the industry is making “progress” toward self-regulation. The Chairman then informed the industry what … Continued
On October 5, the FTC adopted and published revisions to their Guides covering Endorsements and Testimonials in advertising. You must be in compliance with these guild lines by December 1, 2009. The following is a summary of changes. This is … Continued
OVERSTOCK LOSES RIGHT TO ENFORCE TERMS AND CONDITIONS: Last week U.S. District Court Judge Sterling Johnson, Jr., ruled that Internet retailer Overstock cannot enforce a mandatory arbitration provision set out in its online terms and conditions. The reason – there … Continued