Insights That Keep You Ahead
Our blog delivers clear updates on privacy, advertising, and compliance trends in digital marketing. From legal developments to practical strategies, we help marketers, advertisers, and publishers stay informed and prepared.
You had One Shot and You are Done – FTC Enforcement of Prior Actions Against NutraClick
By: Linda L. Goodman In 2016, a nutraceutical company, NutraClick, ran a very successful campaign using “free” samples of supplements and beauty products. The only problem with this campaign is that NutraClick charged the consumers who took them up on
California has its own CFPB
By: Linda L. Goodman California Assembly Bill 1864 was passed by the legislature in August, creating a “Department of Financial Protection and Innovation” under the guise of increasing legal protections for consumers in the financial sector. However, the new Department
Hey! Don’t forget the FTC’s Internet Mail Order Rule!What? Never heard of it…neither did the three marketers who the FTC just filed suit
By: Linda L. Goodman The Federal Trade Commission (“FTC”) filed suit against three online merchandisers for failing to deliver on promises that they could quickly ship products like face masks, sanitizer, and other personal protective equipment (“PPE”) related to the
CCPA Enforcement is Well Underway…with CPRA Right Behind It
By: Linda L. Goodman Despite requests from the industry to delay enforcement due to COVID-19, California Attorney General Xavier Becerra has quickly moved into the initial enforcement phase of the California Consumer Privacy Act (“CCPA”). Companies who do business with
READY FOR CCPA 2.0? I HOPE SO…IT WILL ARRIVE IN NOVEMBER 2020!
By: Linda L. Goodman A proposal to bolster the CCPA has received enough signatures to qualify for November’s general election ballot. While 675,000 valid signatures were required, Californians for Consumer Privacy, the nonprofit that proposed the measure, collected 900,000. If
CCPA Enforcement Has Begun….
By: Linda L. Goodman Last week, the California Attorney General’s office confirmed that on July 1, the first date of the AG’s statutory enforcement authority, the office sent its first set of CCPA enforcement letters. Do not ignore these letters.