By: Linda L. Goodman The Consumer Financial Protection Bureau (“CFPB”) has sent out a warning to credit card companies that marketing false interest-rate promotions is now on their target list for enforcement actions. The CFPB issued a bulletin that some […]
Green Coffee Bean Manufacturer Fails the FTC Substantiation Test!
By: Linda L. Goodman Not all studies are created equal, and not all studies will provide sufficient substantiation for marketers in the weight loss vertical. Texas-based Applied Food Sciences, Inc. (“AFS”), learned this lesson the hard way and paid $3.4 […]
New York AG Give 5 Steps to Avoid Data Breaches!
By: Linda L. Goodman In July, the New York Attorney General issued a tough report to data collectors. The report titled “Information Exposed: Historical Examination of Data Security in New York State,” analyzes the past eight years’ of data breaches […]
What are the Two Things Missing in the FTC Settlement With L’oreal?
By: Linda L. Goodman In national advertising campaigns that encompassed print, radio, television, internet, and social media outlets, L’Oreal claimed that its Génifique products were “clinically proven” to “boost genes’ activity and stimulate the production of youth proteins that would […]
Is another Ad Network Driven Privacy Solution Good for the Industry?
By: Linda L. Goodman The Digital Advertising Alliance (“DAA”), a self-regulatory trade group, announced on June 19, 2014, that it has developed an app that enables mobile consumers to opt-out of behavioral advertising on smartphones and tablets. The app is […]
Creating a Culture of Compliance…Means What… Exactly?
By: Linda L. Goodman For the past 10 years, I have been developing, writing, and speaking about creating a “culture of compliance” in online marketing companies. I have spoken, written, and developed policies and procedures for my own clients who […]
Florida Imposes Strict Compliance for Data Security Breach Notification Beginning July 1, 2014
By: Linda L. Goodman A security breach may be the result of a malicious hacker, disgruntled employee, or inadvertent loss of mobile equipment such as a tablet, laptop, or smart phone if it contains personal information. If such a breach […]
For the Sins of the Government – Marketers will pay….
By: Linda L. Goodman Barack Obama’s administration will push the U.S. Congress to enact legislation to give European Union citizens the right to bring private causes of action against American companies in the United States if they think their private […]
Geolocation Now Under Scrutiny by FTC
By: Linda L. Goodman The Federal Trade Commission (“FTC”) testified before Congress on the Commission’s efforts to address the privacy concerns raised by the tracking of information about consumers’ location, as well as proposed legislation to protect consumer privacy involving […]
Class Action Lawsuits are Hitting Email Marketers – Get Compliant Now!
By: Linda L. Goodman As I am sure many of you are aware, there exist many individuals known in the industry as “professional email litigators” whose businesses involve seeding datasets so that they (or their clients) will receive commercial email […]