By: Linda L. Goodman In a case that has wide implications for how anti-spam laws are interpreted and used in court, e-mail marketers recently won a decisive victory when a judge ordered a trial on the issue of whether an […]
Turning a Biz Opp into a Coaching Program?
By: Linda L. Goodman With the new Biz Opp rule from the FTC, many Biz Opp marketers were advised to turn their Biz Opps into an educational product and coaching products. For those marketers, FTC v. IVY should be reviewed […]